Companies introduce change because they have a vision for a better future, which often includes basic drivers such as a rebrand, new products or services, process improvements, acquisitions or new technology deployments. As the pace of change accelerates, it’s vital that we learn to quickly adapt and thrive as our companies transform and grow into the future.
How successful was your last change initiative?
Did you achieve the stated business objectives from your latest branding effort? Or are employees and customers confused by the change in your brand identity, resulting in lost sales and/or the inability to deliver on the brand’s promise? Are you sustaining the expected results from process improvements or new technology? Or are employees slow to embrace, adopt and use the improvements, resulting in lower productivity and/or quality of work?
How do you improve your chances for change success?
No change initiative is too small to benefit from effective change management. Here are some tips to help you successfully manage change in your company:
- Brand Culture is at the center of successful change strategies. When you leverage your brand culture to help drive change, you tap into the energy and influence of your employees. Brand culture can power your change or halt your progress.
- Change is a process, not an event. Transformation occurs over time. Sending one email announcement about a change initiative does not adequately engage employees in supporting the key objectives.
- Organizational change depends on individual change. How far do you go to prepare and support your employees so they become invested in the change? The ADKAR® Model outlines the outcomes individuals need to successfully embrace, adopt and sustain a change — awareness, desire, knowledge, ability and reinforcement.
- It takes a village and everyone plays a role. Starting at the top:
- Executives are the face and voice of change. Employees pay attention to what they say and do.
- Managers and supervisors are closest to the employees who bring the change to life. No one else is in a better position to support employees through their individual transition.
- Employees want to understand why the change is needed so they can buy in. Their questions and feedback may bring new insight to the project.
- Project managers design and coordinate the project plan. Project managers ensure the technical delivery of a solution is on time and under budget.
- Change managers design and coordinate the change management plan. Change managers align informational and educational events with important project milestones to ensure employees embrace, adopt and use the solution when it’s delivered.
- Change management delivers sustainable results. According to Prosci® Best Practices in Change Management:
"When you effectively apply change management tools and principles, your projects are six times more likely to meet or exceed their objectives."
How can you successfully lead change at your company?
Access to the right strategies and skills is essential. Enlisting the support of someone with deep experience managing change initiatives can give you the confidence to lead employees through the change process, and bypass the pitfalls of trial and error.
United Creations can provide the experience you need, backed by certification in the Prosci® methodology. We can help you implement a strategy that’s tailored to your brand culture and communicates the change in a way that engages employees and supports adoption. Our collaboration will maximize your return on investment by ensuring expected outcomes are sustained.