Have you noticed something different about the greater Seattle skyline? Not the skycranes or hundreds of development projects sprouting up around the city, but the can’t miss, Bartell red ‘B’ Truly Local, Northwest Proud and Part of the Family billboards dotting your commute to work and home.
Bartell Drugs hired United Creations to develop creative strategies for the implementation and launch of their 125th Anniversary celebration and marketing campaign. One of the first public initiatives was an outdoor marketingcampaign which started in December 2014. The billboards are telling the core story of Bartells, beyond the anniversary announcement campaign.The ads & signage that followed the anniversary annoucement, play off of the company’s rich history and roots in Washington State. The messaging is intended to relate to consumer’s pride in their home state and their locally grown, privately owned, family run drug store, Bartell Drugs.