Responsive website design is the standard for any company hoping to thrive in the mobile age as people view 51% of digital media on a mobile device. But what is next?
In 2001, Audi launched the first website featuring a layout that would scale to a browser’s viewport, but a name for the interactive design method was still in the making. By 2010, responsive website design (RWD) was coined by Ethan Marcotte and RWD was ready to take over the website design industry with the dramatic rise of mobile device usage.
Fast forward to today and responsive website design is the standard for any company hoping to thrive in the mobile age as people view 51% of digital media on a mobile device. But what is next? If the history of technology and design is any lesson, RWD may no longer exist in a decade, and for companies looking to innovate, the big question is:
“What is the next evolution in interactive design and what will trigger it?”
With that question in mind, we asked several website design and development professionals to gaze into their crystal balls and give us their best guess.
Devon DeLapp, Principal and Owner at DeLapp Design & United Creations Associate
Scott Simpson, Website Developer at United Creations
There are so many different, swirling, competing, complementing, converging technologies coming to the fore every single week, it’s literally anyone’s guess what will really catch fire. Everything’s got the potential to be a revolution.
What I can say, with a high degree of certainty, is that “web design” will all but vanish. The future is convergence, wherein my sunglasses tell my car, to tell my toaster, to tell my closet, to tell my daughter’s school, that tomorrow will be far too nice for her to waste in class. We’ll spend less time searching and more time experiencing. Interactive media professionals will be crafting experiences.