At its core, responsive interactive design is about making sure your website functions at its best on a wide range of screen sizes. To ensure your site is effective on your customer’s smartphone, tablet, laptop and desktop, many strategic decisions must be made to optimize the functionality and flow of your content by seamlessly responding to the unique limitations and capabilities of each device.

In other words, responsive interactive design is much more than fancy coding; it’s big picture thinking.

Website optimization for mobile devices has become so important that earlier this year, Google proclaimed that as of April 2015, its search results will de-prioritize websites that are not optimized for mobile screen sizes. Any site not recognized as “mobile-friendly” is at risk of not appearing in the Google search results for smartphone or tablet users. With  Google averaging 65% of all web searches worldwide, that can be a big problem.

82% of organizations don’t have a responsive website. Are you one of them? 

In today’s world, where  91% of smartphone users in the United States keep their phones nearby twenty-four hours a day, one cannot make assumptions about what device a person may use to access your website. This is a key part of Google’s motivation for updating their search algorithm to favor sites that cater to all devices, especially mobile devices.

So what does this mean for your web presence? Well, obviously it means you should have a responsive site. Depending on how your current website is built, that may require some additional development, or it may be time for a complete redesign. A trusted creative partner can help you determine which route is best for you in the short and long term, but here are three crucial points to be considered in building the most effective and future-proof responsive website. 

We launched a new fully responsive interactive design for Bartell Drugs in early 2015.

Mobile-first Performance 

Gearing your strategic website design choices toward mobile users will effectively improve the performance of your website for all of your customers. This mobile-first strategy will help you focus your efforts on the messaging and visual content that is most important and relevant to your end-user. This design approach is the backbone of a successful interactive design and web development strategy going forward.

Content Modeling & Management

While the “mobile-friendly” mandate from Google may seem pushy, it is actually accelerating the evolution of website design. With more devices of all sizes being released each year, it has become increasingly important to ensure your website content is flexible enough to be delivered effectively on all new devices. 

At United Creations, content modeling enables us to do this efficiently by managing all of your content from a single administrative interface inside a content management system like WordPress. Creating a solid content model enables us to personalize your website content to connect with your customers in highly engaging, relevant ways and while future-proofing your website to be delivered on devices that don’t even exist yet.

46% of users exclusively use mobile devices to find information.

Device-specific Functionality

Responsive interactive design will significantly impact your customer’s experience with your website. It requires thoughtful decisions about what features and content are available on each type of device. For example:

  • A GPS-enabled mobile device may have certain location features not available to a desktop user.
  • A desktop device may have the bandwidth for high-resolution homepage videos that might be substituted with static imagery more appropriate for a mobile device to avoid degrading the mobile user’s experience.

The strategic decision about what functionality and content is available on certain devices and screen sizes will affect how seamlessly your customers can transition between the different versions of your website.

Are you ready to take a thoughtful, strategic approach to making your website responsive and effective?

Start Your Interactive Design Project

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