The Parker team has always been driven by a strong sense of their unique company culture. The work we've done with them as a long-term partner has mostly involved helping them be themselves more, enabling the company to express their values more fully and communicate with ease.
We collaborated with Parker to more effectively communicate their value and energize their employees by creating a Brand Culture Compass and facilitating team building workshops. The program launched with a day-long company retreat at Safeco Field to share their vision, voice and values. Each employee received a gift box with a customized Brand Culture Compass. The next day, they returned to the office to see their environment transformed with a 3D compass installation, an interactive magnet wall and floor-to-ceiling teamwork mural.
United Creations facilitated a half-day "trust tower" workshop to allow each person to share their value and how it contributes to company goals. Additional workshops that highlighted key values were developed so that the Parker leadership team could implement them. United Creations provided change management training to support the leadership team's success.
Parker’s website was based on the company’s reputation for professional staffing services built on personal relationships. The images and copywriting convey a sense of fulfillment that radiates from the internal team through the clients and contractors who have found a great match.
The Healthcare division of Parker speaks to a very different audience than the main corporate site. Parker's strategic decision to focus on attracting quality candidates resulted in an engaging site that focused on the testimonials of satisfied contractors.
While Parker has transitioned most of the sales and marketing material to the digital space, there is always room for printed pieces in the real world. We help Parker give clients & candidates the information they need in the print space when appropriate. We also help create internal pieces that employees can keep at their desk. We find that printed pieces, as well as branded objects, give teams a shared tactile experience that the digital space lacks.